Pankaj Ghemawat is currently a Professor of Global Strategy at IESE Business School and Between 1983 and 2008, was on the faculty at the Harvard Business School where, in 1991, he became the youngest person in the school's history to be appointed a full professor.
In this article he writes of how we can shake up our thinking by looking at the world from the perspective of a particular country, industry, or company. He introduces the concept of “Rooted” maps and how they can help one unearth hidden opportunities and threats.
In this article he writes of how we can shake up our thinking by looking at the world from the perspective of a particular country, industry, or company. He introduces the concept of “Rooted” maps and how they can help one unearth hidden opportunities and threats.
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